3
Greece and Cyprus
Established
1958
# points of sale
Market share
- 100% numerical and instant lotteries
- 100% legal VLT
- 70% overall gaming
Market positioning
- Greece: Exclusive lottery, land-based sports betting, and video lottery terminal licences since 1958
- Cyprus: Licenced lottery operator, market-leading position in the non-exclusive online sports betting segments
Safer gaming initiatives
Building algorithms to help keep gaming fun for everyone
We can now better predict problematic behaviour. Our team in Greece has developed an algorithm which uses real-time data to detect certain patterns, quickly warning of behaviour that is likely to escalate. This has increased the probability of spotting problematic behaviour by up to 30 times.
